ELECTION 2022: The Guy Whose Data Analysis Was Right on Why Media Got It So Wrong (Again): ‘BradCast’ 11/11/2022

Guest: Tom Bonier of TargetSmart; Also: Fox 'News' 'red wave' buffoonery; Latest results on Sen, Guv, SoS and A.G. races from AZ, NV...

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On today’s BradCast: It’s no surprise that Fox ‘News’ deluded itself for months and even years about a “red wave” or “tsunami” coming for the 2022 midterm elections. It shouldn’t be a surprise that the theoretically legitimate media got it wrong as well, given that they seem to make the same errors election after election. And yet, it’s both surprising and disappointing, given that the data to counter their erroneous narrative was right there in front of their face the whole time…if they simply bothered to, or had the courage to, listen to it. [Audio link to full show follows this summary.]

“There was nothing magical about what I did,” our guest today, TOM BONIER of the Democratic data research firm, TargetSmart, explains. “It was, as you say, seeing the numbers and reporting the numbers and, in the end, trying to stay away from predictions or projections, but to say, ‘Look, this is what we’re seeing’.”

Bonier’s well-documented Twitter threads on the data over the past many months spelled out what shouldn’t have been a surprise to anyone. In the face of extremism from the right and, in particular, the Supreme Court, there was a backlash against Republicans which served to boost Democrats across the board.

Prior to today, Bonier joined us twice in recent months to discuss his analysis of data and what he was seeing and tweeting about to anyone who might have wanted to listen. In late August, after voters in deep red Kansas decisively rejected a ballot initiative that would have rewritten the state constitution to allow abortion to be banned, he joined us to explain what he saw as a “jaw-dropping” spike in new voter registrations for young, Democratic women following the Supreme Court’s Dobbs decision in late June, overturning Roe v. Wade. Bonier saw similar spikes in new registrations all over the map, in “red” and “blue” states alike, but particularly where reproductive rights were most threatened.

In late September he joined us again after analyzing specific voter data from that failed Kansas referendum. Hard evidence of an incredible spike in women voters that, he told us at the time, “just doesn’t happen in elections.” He posited that any suggestion that Democrats would be swamped in November, as the so-called Conventional Wisdom offered by pundits would have it, was simply ignoring the available data. He argued the election would be very close and almost certainly not a “wave” for the GOP.

He was right. Even though, over the past month in the run-up to Election Day, the corporate media were, largely in lock step, warning that Dems were done for, soon to be swamped by a red wave or even tsunami! How much of that erroneous punditry “blunted” the final results, Bonier laments, citing races like Mandela Barnes’ in Wisconsin, where the Democratic candidate for U.S. Senate fell just shy of unseating incumbent Republican Ron Johnson by a single point.

“I like to think of myself as an optimist, but it was difficult over the last few weeks and months,” he tells me. “In reality, what we do at TargetSmart is we listen to the data. That’s all we were doing. Along the way I was looking at the voter registration data, looking at the early vote data, looking at it in the context of the polls and trying to draw some conclusions. But mostly providing context and questioning the hard-set assumptions that were really leading everyone.”

We discuss, among other things, the “flood of Republican polling” in the last few weeks of the campaign and how it warped forecasts from poll aggregation sites like FiveThirtyEight, and how his fellow traveler, Simon Rosenberg, who also had it right, was “mocked” when he highlighted how forecasts were being swamped by those bad GOP polls.

By itself, the media failure “doesn’t happen. It took some level of complicit behavior from those who should be guards against it,” Bonier insists. “People are mocking Fox News at this point. We know it is a very biased Republican media platform. But the bottom line is most of cable and these other outlets had a level of certainty about this outcome in a very similar way. I have to say, as I spoke with reporters in the closing weeks, I would be telling them ‘Look, this is going to be a close election. I don’t see a Republican wave. I don’t see that in the numbers.’ And I was just short of mocked by reporters.”

But, why? Is it a lack of courage to stray from the pack journalism and group think? Or, as media critic Dan Froomkin argued today, a symptom of systemic “rot” in the political media? Bonier offers his frank thoughts on that and much more as we dig deep in today’s discussion. I strongly urge you to tune in for it in full.

Also today, in addition to our own mocking of Fox “News”, we’ve got plenty left over to mock folks like HBO’s Bill Maher and Spotify’s Joe Rogan and CNN’s Fareed Zakaria and NYTimes‘ Maggie Haberman who all got it wrong as well — and misled the American electorate in the bargain — for many of the reasons discussed on today’s program. And, we’ve also got the latest reported results out of still uncalled critical races for U.S. Senate, Governor, Sec. of State and Attorney General in Arizona and Nevada

The BradCast
with Brad Friedman
11/11/2022
ELECTION 2022: The Guy Whose Data Analysis Was Right on Why Media Got It So Wrong (Again): ‘BradCast’ 11/11/2022  |  Guest: Tom Bonier of TargetSmart; Also: Fox 'News' 'red wave' buffoonery; Latest results on Sen, Guv, SoS and A.G. races from AZ, NV...   · · · · ·   ELECTION 2022: The Guy Whose Data Analysis Was Right on Why Media Got It So Wrong (Again): ‘BradCast’ 11/11/2022  |  Guest: Tom Bonier of TargetSmart; Also: Fox 'News' 'red wave' buffoonery; Latest results on Sen, Guv, SoS and A.G. races from AZ, NV...
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ELECTION 2022: The Guy Whose Data Analysis Was Right on Why Media Got It So Wrong (Again): ‘BradCast’ 11/11/2022

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  1. 1)
    Larry Bergan said on 11/12/2022 @ 2:55pm PT: [Permalink]

    Best election update I’ve heard!

    Bill Maher’s mea culpa was really tepid last night considering he’s been attacking millennials for so long. I knew there must have been a reason he was allowed to have such a prominent political show.

    I’m in the mood to send BradBlog $50.

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