"Knowledge will forever govern ignorance," instructed James Madison, one of our nation's founders, "and a People who mean to be their own Governors must arm themselves with the power that knowledge gives."

That maxim is especially apropos today when it comes to California's Initiative and Referendum process, adopted in 1911 to afford the People of California the right to exercise direct democracy. Unfortunately, democracy is undermined when the Initiative and Referendum process is used as a tool by corporate interests to manipulate and bamboozle voters.

Wealthy institutional landlords, operating as the California Apartment Association, have spent some $56 million to flood the airwaves with misleading No on 33 Ads, aspiring to block a measure that would allow municipalities across the state to institute rent controls. If adopted, Prop 33 would simply repeal the state's 1995 Costa-Hawkins Rental Housing Act signed into law by then Republican Gov. Pete Wilson. The nearly 30-year old Costa-Hawkins law prevents cities and counties from imposing rent controls on structures built on or after 1995. The statute also bars California counties and municipalities from imposing rent controls on single-family homes, even if those homes have been acquired by profiteering Wall Street investors.

Prop 33 does not directly impose rent controls, and it does not, as the landlords falsely claim in their well-funded campaign against the initiative, overturn "more than 100 housing laws" or eliminate "unjust eviction protections". Instead, if adopted by state voters this year, Prop 33 simply reinstates the right of cities and counties in the Golden State to enact rent-control measures that local governments possessed prior to passage of Costa-Hawkins.

Institutional landlords have not confined their assault on direct democracy to a deceptive ad campaign against Prop 33. They've also spent more than $35 million to advance what opponents of a separate measure, Prop 34, describe in the State Voters' Guide as a "Revenge Initiative." Prop 34 purports to make "permanent" a right that already exists: the right for MediCal, the state's version of Medicaid, to negotiate prescription drug prices. But the deceptive Prop 34 is carefully tailored by the same corporate interests opposing the rent control initiative to target and penalize just one single entity: the AIDS Healthcare Foundation, which has a history of backing rent control measures and is the principal supporter of Prop 33...