READER COMMENTS ON
"Have a Coke Ad and a Smile"
(22 Responses so far...)
COMMENT #1 [Permalink]
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Ernest A. Canning
said on 2/3/2014 @ 6:14 pm PT...
Cenk Uygur lays the dismal response to the MSNBC tweet at the feet of its President Phil Griffin, whom he says, "is not remotely progressive."
All he cares about is success in his own career. He even basically admitted in this recent interview that he would head a conservative network if it made more money. The idea that he represents progressives as he keeps groveling to conservatives is absurd and sickening.
COMMENT #2 [Permalink]
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Ernest A. Canning
said on 2/3/2014 @ 6:23 pm PT...
Oh, and it appears that our pal Glenn Beck has come up with an addition to George Orwell's three slogans from 1984: War is Peace; Freedom is Slavery and Ignorance is Strength.
In Beck World, ads that unify are divisive. So its, Dividing is Unifying.
COMMENT #3 [Permalink]
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brian carey
said on 2/3/2014 @ 6:37 pm PT...
Lets not forget that Coke is about as wholesome and people loving as Dick Cheney.
COMMENT #4 [Permalink]
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Alex
said on 2/3/2014 @ 7:01 pm PT...
So where are the wingnuts screaming Freedom of Speech! When a corporation is promoting right-wing political agenda, it's Freedom of Speech, when it's promoting peace, unity and community (of course Beck got it exactly backwards), it's hateful and should be banned.
Hmm... and there is another thing... Where in the Constitution does it say Freedom of Speech "In English only"?
In the state of Wisconsin in the 1890s a the governor was one of those political heritage mongers who wanted to pass a law making English the official language of the state. There had been a recent influx of "foreigners" who spoke so many different languages. There were communities that had their own schools and newspapers that were in non-English languages. They wanted to force everyone to speak English or shut up (because it made English only people uncomfortable). After the bill did not pass the legislature the next election Wisconsin voted for a different governor, because people wanted the Freedom to speak not only whatever topics they wanted but in whatever language they wanted! I mention this the next time one of your wingnut acquaintences says "My (great) grandpartents came over here many years ago and they learned English." The reality is many did not. They moved into communities of people who spoke their same language. Some learned English, some did not. It was the first generation to be born here that mostly acquired English.
We are a nation of immigrants. Immigrants do not always know English. Give them a generation and most of their kids will speak English. But they will be better served if they speak/read/write in two or more languages.
COMMENT #5 [Permalink]
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allin
said on 2/3/2014 @ 11:39 pm PT...
Brad!! Don't drink the koolaid, er coca cola!! So coca cola had a multicultural ad that you liked (or maybe I'm missing something??)-- just remember what's wrong with coca cola corp. --- here's the wikipedia link to criticisms of coca cola corp: http://en.wikipedia.org/...i/Criticism_of_Coca-Cola
COMMENT #6 [Permalink]
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Lora
said on 2/4/2014 @ 10:55 am PT...
Yeah, mixed bag here.
I would prefer not to celebrate Coke, no matter how multicultural the ads are. And, the 1971 ad is all in English, which even today would probably keep the rabid right wing more or less mollified.
But. No argument on calling out Beck and his ilk. And MSN and their ilk. Just wish it was for something other than the childhood obesity-promoting, empty calorie containing, pushing out of real food/drinks from schools, habit-forming, mega-corporation product: COKE!!
COMMENT #7 [Permalink]
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Ernest A. Canning
said on 2/4/2014 @ 11:02 am PT...
I think one can defend the celebration of diversity in an advertisement without necessarily endorsing the product that is being sold.
While there are multiple, justified, criticisms that can be directed against Coca Cola and other corporate purveyors of unhealthful beverages, the one that Beck and friends offered in response to this ad does not fall within the realm of legitimacy.
COMMENT #8 [Permalink]
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Lora
said on 2/4/2014 @ 1:36 pm PT...
Ernie,
I think one can defend the celebration of diversity in an advertisement without necessarily endorsing the product that is being sold.
Good luck with that.
Yes, Beck and ilk do need to be shot down. I think it perfectly appropriate and necessary that Coke be shot down also for their child health-destroying product.
COMMENT #9 [Permalink]
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Lora
said on 2/4/2014 @ 1:38 pm PT...
How will those beautiful multicultural singers look years from now if they guzzle Coke several times a day for a few decades?
COMMENT #10 [Permalink]
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Alex
said on 2/4/2014 @ 2:07 pm PT...
Wasn't (isn't) Coke an ALEC supporter? Among other deviant behaviors?
COMMENT #11 [Permalink]
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SocraticGadfly
said on 2/4/2014 @ 3:51 pm PT...
COMMENT #12 [Permalink]
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Lora
said on 2/4/2014 @ 5:30 pm PT...
Actually, when you think about it, it was sheer genius on the part of Coke's ad-people. Piss off the rabid Right and gather a lot of left-leaning defenders, who would probably not even drink a Coke if you paid them.
Until now...Bwa-ha-ha-ha!
COMMENT #13 [Permalink]
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Ernest A. Canning
said on 2/4/2014 @ 5:59 pm PT...
With all due respect, Lora, your comment @8 reflects that you missed the point I was making.
The issue isn't whether the criticisms you and others have leveled against Coke, or any other corporation, are valid. The question is whether authors, like Brad Friedman, must include a disclaimer whenever they write about a legitimate topic (in this case the illogical right wing rants about this specific commercial).
Consider, for example, the topic of General Electric that arose in my previous piece: Towards a Practical, Affordable Battery Electric Vehicle - And Full-Employment in a Green Economy.
Now there are substantial reasons for criticizing GE’s role in the military industrial complex as one of the nation’s largest weapons manufacturers or the fact that GE paid no federal taxes on its $14 billion income in 2010.
But those facts had absolutely nothing to do with the issues I addressed in that earlier article. I believed then, and still believe, that it was appropriate to praise GE CEO Jeff Immelt for stating that his company would invest $10 billion in an electric vehicle infrastructure.
I welcome, and I'm sure Brad does as well, any and all comments that criticize the Coke product or its past association with ALEC. But, I defy any who have posted comments on this article to show me where Brad so much as hinted that he was endorsing Coca Cola as a product that people should buy or consume. He certainly does not deserve to be described as a "left-leaning defender" of the Coke product.
My problem isn't the validity of criticism directed at Coke. My problem is that I believe the comments on this thread have unfairly tainted this piece by suggesting something that Brad never said or even implied.
COMMENT #14 [Permalink]
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Brad Friedman
said on 2/4/2014 @ 8:09 pm PT...
COMMENT #15 [Permalink]
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Soul Rebel
said on 2/5/2014 @ 6:37 am PT...
We're having Winter Olympics?
Man, not having a TV in the house really disconnects you...I thought there was a terrorist convention in Sochi based on all the MSM articles.
COMMENT #16 [Permalink]
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Lora
said on 2/5/2014 @ 6:43 am PT...
Ernie,
My comment at #8 meant that I don't think you can cleanly separate the two issues. It's a "kinder, gentler, machine gun hand," if you will allow the somewhat extreme analogy, in my own friendly opinion.
COMMENT #17 [Permalink]
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Lora
said on 2/5/2014 @ 6:53 am PT...
Brad @ 14,
Well, YOU mentioned it!
COMMENT #18 [Permalink]
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Lora
said on 2/5/2014 @ 7:15 am PT...
Ernie @ 13,
I don't think there is much similar between Brad's article about how great the Coke ad is and your article about battery electric vehicles.
Your paragraph about GM:
Bolstering that estimate is the $10 billion GE CEO Jeff Immelt said his company will invest in electric vehicle infrastructure, including the 32 amp, 220 volt Watt Station EV Charger. In marked contrast to regressive right-wing billionaires like the Koch brothers, who are committed to climate science denial and the promotion of dirty energy, GE's investment in eSolar will add to the company's energy portfolio by offering "hybrid power plants that run on solar during the day and natural gas at night."
This paragraph is maybe 5% of the total article. Your whole article is not about how cool or awesome GE's investment in electric vehicles is.
Apples and oranges, I do believe.
Also, if you read carefully, you will see that in my tongue-in-cheek comment #12, I did NOT say that Brad was a "left-leaning defender of the Coke product," any more than he did! He defended the AD, which is what I totally meant.
Ah, but it seemed that way, didn't it? For BOTH of us. I make my point.
COMMENT #19 [Permalink]
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Big Dan
said on 2/5/2014 @ 8:33 am PT...
WHILE I was actually watching this commercial during the Super Bowl, before it was even over, I said to those in the room with me, "Watch the right-wing-o-sphere go apeshit over this commercial on Monday". And, sure as shit, ........
COMMENT #20 [Permalink]
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Big Dan
said on 2/5/2014 @ 8:37 am PT...
coke commercial = chick fil a = ground zero mosque = death panels = purple teletubby = etc etc etc etc etc etc
COMMENT #21 [Permalink]
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Ernest A. Canning
said on 2/5/2014 @ 2:52 pm PT...
Lora @18 wrote:
This paragraph is maybe 5% of the total article. Your whole article is not about how cool or awesome GE's investment in electric vehicles is.
First, while I didn't use those precise words, the gist of the paragraph you quoted was that GE's investment in EV infrastructure is "cool and awesome."
Second, aside from the "Have a Coke" tongue-in-cheek headline, I am still having trouble finding anything in Brad's article that suggests that drinking unhealthy Coca Cola is either "cool" or "awesome."
Third, while I would agree that only a small percentage of my EV piece pertained to GE as compared to this one, I am having trouble understanding how that is relevant Are you saying that, when a particular corporation becomes the subject of an article, a journalist must evaluate the percentage of that article that references the corporation in order to determine whether to include a disclaimer? If so, what percentage would that be?
Should that disclaimer reveal every negative thing that corporation has done or may be doing? (And how much longer would this relatively straightforward blog item have become if Brad had done that?)
Fourth, and this goes to my central point, would it have been either fair or accurate of Brad @14 to conclude that you supported Coke's Sochi ad campaign because you didn't mention it in your earlier comments?
If not, then why is it either fair or accurate for you to criticize Brad for not mentioning otherwise valid criticism of the unhealthy quality of the Coca Cola product with respect to an article that focused exclusively on the radical right's hysterical and racist response to the topic of diversity --- a topic that just happened to have arisen within the context of a Coca Cola ad?
COMMENT #22 [Permalink]
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Lora
said on 2/6/2014 @ 11:18 am PT...
Ernie,
You know I have a lot of respect for both you and Brad and the Brad Blog in general, so please know that if I take issue with anything here, it is out of a heartfelt good will.
I don't know that I started out criticizing Brad at all... I just expressed a wish that the Coke product was not front and center of a fight with the rabid right. And you're right --- it was the ad, not the product that Brad was celebrating.
But! The ad's ultimate purpose was to sell the product, right? I can't see any argument there. So I made the point later on that I don't think you can easily separate the two and come out in glowing terms for an ad that sells a questionable if not actually harmful product and not in some way appear to be accepting of the product or the company.
I'm just saying that the focus of Brad's piece as I see it is about what a great ad Coke made and how predictable is the nutty and ridiculous brouhaha the rabid right is making out of the whole thing.
I basically said, Gee, I agree, but I wish it wasn't Coke.
Brad often does put disclaimers into articles that come out in favor of an action by a side he typically disagrees with. He will often say something like: even though the guy's a Republican and I disagree with his policies, in this instance I support him. (I would be happy to find and provide links if desired. But I think you'll agree that he has said this sort of thing many times.)
Sorry, Ernie, I respectfully disagree --- the GM quote was strictly factual. No "cool" or "awesome" there, except as the reader might interpret for him- or her- self.
So, no, I think it's a judgment call each time; you can't come up with a boilerplate, and I don't have any major (and scarcely any minor) problem with Brad's article.
(But let's say if Dick Cheney had made the ad... there would have been a (possibly humorous)disclaimer, dontcha think...?)