Bernie Who? Media Watchdog Documents NBC’s ‘Meet the Press’ Marginalization of Sanders

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When Vermont’s independent Senator Bernie Sanders recently entered the race for the 2016 Democratic Presidential nomination, we explained how the corporate U.S. media was certain to “set out to marginalize candidates who pose a threat to corporate wealth and power.”

Now, a venerable media watchdog organization has documented how, as predicted, both America’s “Paper of Record,” The New York Times and the nation’s most widely watched Sunday public affairs program, NBC’s Meet the Press, wasted little time in fulfilling that prediction.

As we recently wrote (and discussed some days later during an appearance on The BradCast), Sanders’ principle opponent in the upcoming primary election is not Hillary Clinton. It is, in fact, what Noam Chomsky describes as the “democracy deficit” — the significant gap between the policy positions of the electorate and their elected representatives. Chomsky attributes the “democracy deficit” to the manner in which “elections are skillfully managed to avoid issues and marginalize the underlying population…freeing the elected leadership to serve the substantial people.”

In our article, we pointed to two examples in which the corporate-owned media, sans any discussion of where Sanders or Clinton stood on vital issues, had immediately set out to marginalize the Sanders candidacy by either describing it as a “long shot,” or dismissing it altogether with headlines such as the Washington Post’s: “Bernie Sanders isn’t going to be president. That’s not the point.” The practice of simultaneously anointing a corporate friendly candidate as a “front runner” while dismissing those who challenge the status quo is designed to become a self-achieving prophesy at the polls by discouraging citizens from backing a media-dubbed “long shot.”

The respected media watchdog organization, Fairness & Accuracy in Reporting (FAIR), has now begun to document instances in which The New York Times and Chuck Todd, host of NBC’s Meet the Press, applied a second, tried and true media method to both evade issues and marginalize candidates who threaten the interests of “the substantial people.” The strategy appears to entail “manipulation by omission” — a method in which the MSM aspires to mold public opinion by simply pretending that a disfavored candidate and his/her issue-laden campaign doesn’t even exist…

‘Manipulation by omission’ statistics

In her book, The Exception to the Rulers, Amy Goodman provides a poignant example of how, over the years, FAIR has utilized statistics to demonstrate the manner in which the corporate-owned, mainstream media deploys the “manipulation by omission” method to influence public opinion.

FAIR, Goodman tells us, “did a study of the ‘experts’ who appeared on-camera during the critical week before and week after February 5, 2003 — the day Secretary of State Colin Powell made his case to the UN Security Council for invading Iraq” — a speech so chocked full of falsehoods that Powell, himself, would later describe it as a “blot” that will forever tarnish his reputation.

That particular FAIR statistical study provides a classic example of the “democracy deficit.” As Goodman points out, the analysis covered a period of “time when 61% of Americans supported more time for diplomacy and inspection” before launching a military invasion. That same two-week period immediately preceded a worldwide anti-war protest on February 15, 2003, which, as documented by Wikipedia, has been described by researchers as the “largest protest event in human history.” Yet, during that same critical period, only three of the 393 Iraq “experts” who appeared on the evening news shows on CBS, NBC, ABC and PBS “were affiliated with anti-war activism.”

The disparity permitted the Bush regime’s false narrative — that Iraq possessed weapons of mass destruction (WMD); that these WMD posed an imminent threat to the U.S.; and that war was the only option available to address that threat — to go virtually unchallenged on our ostensibly “public” airwaves.

(The corporate-owned media in the United States, of course, did a great deal more than manipulate public opinion by simply excluding anti-war activists from its “news” programs. As observed by Paul Krugman, when interviewed by Danny Schechter during the filming of the documentary Weapons of Mass Deception, if “you ask why do the Europeans see things so differently, well, one answer is…they don’t have…’Countdown Iraq,’ ‘SHOWDOWN IRAQ,’ ‘Target Iraq’ on their screens nonstop.”)

‘He who must not be named’

NBC’s Meet the Press is the “longest-running program in American television history.” Comcast, which owns 51% of NBCUniversal, boasts that Meet the Press “is America’s most-watched and No. 1 Sunday morning public affairs broadcast,” a program that, on one occasion, secured a record audience of more than seven million people for a single broadcast.

In an “Action Alert,” entitled “For Meet the Press, Bernie Sanders Is He Who Must Not Be Named,” FAIR skewered NBC’s Chuck Todd for ignoring the Sanders’ candidacy on the very week it was formally announced. At the time of the May 3, 2015 Meet the Press broadcast, Sanders, along with Hillary Clinton, was one of only two major candidates to have formally announced their intention to run for the Democratic Presidential nomination.

In light of the fact that the broadcast occurred only days after Sanders announced his candidacy during a C-SPAN televised news conference on April 30, one would think that announcement warranted attention on “America’s most-watched” Sunday morning “news/public affairs broadcast.” Yet, Todd, who interviewed former Maryland Democratic Governor Martin O’Malley and Republican House Speaker John Boehner, somehow managed to omit Sanders’ name from that week’s broadcast. Indeed, Todd failed to so much as make an oblique reference to the Vermont independent’s historic announcement that he would become the nation’s first major self-described democratic socialist to run in a Democratic Party Presidential Primary. Those “omissions” came during a “news” broadcast in which Todd not only repeatedly brought up Hillary Clinton but also discussed a bevy of Republican candidates.

The May 3 Meet the Press broadcast examined breaking new events that week in Baltimore as well as in the 2016 election contest. Thus, it is understandable that Todd would interview O’Malley, who is not only a former governor but a former mayor of Baltimore, not to mention a potential Democratic 2016 candidate himself. At the outset, however, Todd said he’d invited Boehner to discuss “Baltimore, healthcare reform and [only] the frontrunner for the Democratic presidential nomination.”

It is unclear why Todd failed to mention “healthcare reform” during the O’Malley interview segment of the show — especially since, during the period that O’Malley served as governor, Maryland looked at measures that Al Jazeera interpreted as a potential precursor to a single-payer universal healthcare system. What is clear is that both Bernie Sanders and single-payer healthcare were excluded as topics of conversation throughout the full one-hour broadcast.

During that Sunday’s show, O’Malley, addressing the malaise and unrest confronting Baltimore in the wake of the death in police custody of Freddie Gray, told Todd that, because of “the structural problems that we have in our economy, the way we ship jobs and profits abroad, the way we fail to invest in our infrastructure and fail to invest in American cities, we are creating the conditions” that lead to such unrest.

While Todd opined that it “sounds like you [O’Malley] want to make it central to any campaign,” he never bothered to ask the logical question as to how O’Malley’s position on those issues differed from those advanced by either Hillary Clinton or Bernie Sanders.

‘Elite Consensus’ and the TPP

In addition to illustrating the “democracy deficit,” the May 3 Meet the Press broadcast also provided a classic example of what Chomsky describes as the “elite consensus,” the degree to which there is near unanimity amongst the ruling elites and corporate-owned media whenever “fundamental class interests are at stake.” Such near unanimity occurs with so-called “free trade pacts.”

To suggest, for instance, that the proposed Trans-Pacific Partnership (TPP) “free trade” agreement is “controversial” would be a classic case of understatement. Many, including this site, have opined that the TPP, as currently known to be drafted, represents nothing less than a “corporate global coup” in which democratic accountability and the very sovereignty of these United States would be supplanted by a privately-controlled, all encompassing, corporate, global “investor state.”

The subject of the TPP came up during the May 3 Meet the Press, but only when Todd inquired of Boehner as to whether Hillary Clinton would join with President Obama in pushing to have the TPP rammed through Congress on the “fast track

It comes as no surprise that Todd did not ask O’Malley’s opinion about the TPP or “fast track.” Like Sanders, O’Malley has, according to the National Catholic Reporter, vigorously and publicly “voiced his opposition to both the trade deal and to ‘fast track’ authority.”

‘Facts are stubborn things’

Todd swiftly dismissed criticism from FAIR, describing their analysis as a “false narrative” that was arbitrarily created by a “media site” that “cherry-picked facts.” Todd said that he had Sanders on his “show talking up running…in October.” Todd also noted that Meet the Press had included coverage of the Sanders’ announcement on its website.

If there was a shortfall in FAIR’s initial “Action Alert” on the topic, it arises not because it was “arbitrary” but because FAIR failed to follow the statistical model it applied to the run-up to the war in Iraq when it examined a much larger sample of network broadcasts. Where, in that earlier example, FAIR examined a bevy of media broadcasts on four major networks over a span of two weeks, FAIR’s “Sanders is he who must not be named” piece was derived from a single broadcast.

Fortunately, Todd’s dismissal of FAIR’s critique lead them to broaden the scope of its analysis. As a result, they presented a far more damning case against NBC in a subsequent, May 5 “Activism Update.”

Bernie Sanders is the only avowed “Democratic Socialist” serving in the United States Congress. Defeating both Democrats and Republicans, he served as Vermont’s only member of the House of Representatives for 16 years (1990-2006). Sanders has now served in the United States Senate for more than nine years (2006 to the present). As acknowledged by Todd himself (see video below), in all those years, Meet the Press never saw fit to have Sanders appear on “America’s most watched…Sunday morning public affairs program” until September 14, 2014 when Sanders was interviewed about his “possible” run for the Presidency. (One month earlier than the October date initially cited by Todd in response to FAIR.)

That 2014 interview took place not only prior to Sanders’ decision on whether he would run, but also whether he would run as a Democrat. There have been major changes in the political landscape since Sanders was interviewed. Democrats lost their majority in the Senate and, in light of the effort to now move the TPP through a Republican-controlled Congress on the “fast track,” the only thing that appears to now stand in the way of a global, oligarchic abyss is the Harry Reid-led, Senate Democratic Caucus opposition to “fast track” authority.

Yet, as detailed by FAIR’s Activism Update last week, the name of one of the TPP’s most outspoken opponents, Bernie Sanders, “hasn’t been uttered on the show since” his Sept. 14, 2014 appearance. By contrast, Hillary Clinton was “mentioned” on 16 of 17 Meet the Press 2015 broadcasts.

During that same period, Republican candidate mentions included “Jeb Bush (13 shows), Scott Walker (12), Chris Christie (11), Rand Paul and Mike Huckabee (10 each).” Others, include Ted Cruz (8), “Marco Rubio and Rick Santorum (mentioned on 6 shows apiece), Bobby Jindal (5), John Kasich, Ben Carson and Rick Perry (4 each)…Carly Fiorina (3); Sarah Palin, John Bolton and Mike Pence (2 each); and Jim Gilmore, George Pataki and Peter King (1 each).”

FAIR concedes that Sanders was mentioned on the Meet the Press website, but observes that the website reaches only a “small fraction” of the show’s roughly 4 million viewer audience on television. Moreover, in its website offering, the segment is titled, in bold letters: “LONG ODDS FOR BERNIE.”

Sanders left off New York Times poll

To be fair, and to add insult to injury, NBC isn’t the only one to give short shrift to Sanders’ candidacy. FAIR’s Jim Naureckas thought it a good idea that The New York Times released a new 5/5/15 Presidential poll. After all, he observed, “there haven’t been any major national polls released on the Democratic race since Sen. Bernie Sanders officially entered the race.”

But then, Naureckas noticed something odd. The poll contained a lengthy list of options on the Republican side of the ledger, but the only name to appear on the Democratic side was “Hillary Rodham Clinton.” It was “as though,” Naureckas observed, “Clinton were running unopposed for the Democratic nomination.”

Perhaps, in the minds of a capitalist media, a Democratic Socialist like Bernie Sanders is Lord Voldemort and, therefore, “he who must not be named.”

* * *

Video of Bernie Sanders’ Sept. 14, 2014 appearance on Meet the Press follows…

* * *
Ernest A. Canning has been an active member of the California state bar since 1977. Mr. Canning has received both undergraduate and graduate degrees in political science as well as a juris doctor. He is also a Vietnam Vet (4th Infantry, Central Highlands 1968). Follow him on Twitter: @cann4ing.

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Reader Comments on

Bernie Who? Media Watchdog Documents NBC’s ‘Meet the Press’ Marginalization of Sanders

21 Comments

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21 Responses

  1. 1)
    Larry said on 5/11/2015 @ 11:17am PT: [Permalink]

    NPR also ignored Sanders on its newscast this Sunday (Weekend Edition Sunday). The story covered fundraising by Clinton and the several GOP candidates, without any mention of Sander’s campaign and his pledge to refuse big-money contributions.

  2. 2)
    Larry Bergan said on 5/11/2015 @ 12:22pm PT: [Permalink]

    This is the reason why “Meet The Press” is down in the ratings. It doesn’t matter who they put in as moderator. They have to stop being sneaky with their panel invitations.

  3. 3)
    Larry Bergan said on 5/11/2015 @ 12:28pm PT: [Permalink]

    Awful lot of Larry’s around here. At least we agree. 🙂 NPR is a lot more “fair and balanced” then almost anybody allowed on antenna radio, but they are still bias.

    I had to struggle my way through Susan Page filling in for Diane Rehm again this morning.

    Ugh. 🙁

  4. 4)
    Adam said on 5/11/2015 @ 12:43pm PT: [Permalink]

    The truth be told, a genuine free enterprise Capitalist would be seen as threat by such beneficiaries of the United States’ system of Corporate-Welfare-Socialism as the Koch brothers. The interests of small business owners certainly aren’t what corporate-lobby-controlled politicians are looking out for.

    Not including Bernie Sanders in polls is an insult to the intelligence of American voters. Aren’t they adults who can receive information on candidates and decide for themselves rather than the New York Times or other information-hating fascist media entities decide for them?

  5. 5)
    ChicagoMel said on 5/11/2015 @ 1:47pm PT: [Permalink]

    GAME ON !!

    Bernie Sanders’ honest and clear-eyed assessment of the sickening hellhole of contemporary American politics and governance will run smack head-on into the Democratic Party establishment, the Republican clusterfuck, plus Rupert and Roger and all the rest of the Hitler Youth (otherwise known as the Koch brothers’ country club)….so you know what i say to that??….i say, GO BERNIE GO!!….Give ’em HELL, Senator, with both barrels of the truth! and they’ll THINK it’s hell, to paraphrase Truman….ALL BETS ARE OFF….have you never heard of money changers thrown from temples, or walls coming down and pillars toppled?….GO BERNIE GO!!!….Americans are fed up to HERE with the whole rotten system, and Bernie’s rhetoric has the absolute potential to ignite the fuse on a powderkeg of despair and disillusionment suffocating this country….YES!!

    Honesty is explosive, and liberating, and contagious as all getout….RUN BERNIE RUN!….LET’S DO THIS!!!…

    Will it work?….can integrity triumph?….or will Darkness prevail?….how the fuck do i know, except THAT, my friends, is the time honored beauty of waging the good fight….You can’t not do it, and besides, it just feels SO GREAT when an angel gets its wings for trying….this really is a wonderful life!…

    Now let’s go put it to work, and try to make a difference…

  6. 8)
    Larry Bergan said on 5/11/2015 @ 3:26pm PT: [Permalink]

    Larry Edwards:

    Yup! My find function only turned up a mention of Sanders on the comment section. 🙁

  7. Avatar photo
    10)
    Ernest A. Canning said on 5/12/2015 @ 8:16am PT: [Permalink]

    Let us know, Alex Griswold, when you plan to return to planet Earth!

  8. 11)
    john wiggs said on 5/12/2015 @ 3:13pm PT: [Permalink]

    During that same period, Republican candidate mentions included “Jeb Bush (13 shows), Scott Walker (12), Chris Christie (11), Rand Paul and Mike Huckabee (10 each).” Others, include Ted Cruz (8), “Marco Rubio and Rick Santorum (mentioned on 6 shows apiece), Bobby Jindal (5), John Kasich, Ben Carson and Rick Perry (4 each)…Carly Fiorina (3); Sarah Palin, John Bolton and Mike Pence (2 each); and Jim Gilmore, George Pataki and Peter King (1 each).”

    the ONLY reason the republicans throw so many nobodies in the ring is to suck all of the oxygen out of the room. i am an NPR listener and i hate when they feel obliged to interview these morons when we could be talking about more important things like how do we get BERNIE SANDERS in the white house!

  9. 12)
    FDR Liberal said on 5/13/2015 @ 4:30pm PT: [Permalink]

    To all readers of this comment:

    If Meet the Press and the NYT do not cover Senator Sanders, I suggest that the voters take action and vote and donate and volunteer for his campaign. I’ve already done so.

    The only way that Senator Sanders can win is if we, the people take concrete action and do something.

    If you can’t donate money due to financial reasons then volunteer time for his campaign.

    If you can’t volunteer your time due to more pressing obligations and your finances are strained than vote.

    If you can’t do any of these, you deserve to live under the plutocratic system that we are currently living in administered by most of our elective representatives, bureaucrats and judges that are kleptocrats.

    The people of this country get the quality of government that they deserve.

  10. 13)
    Larry Bergan said on 5/14/2015 @ 7:42pm PT: [Permalink]

    FDR Liberal:

    I donated to Sanders on the first day. $10.

    I have to donate to BradBlog too. His recurrent donation is around $20 per month.

    Not funny how democracy costs you money and oil makes you money.

  11. 14)
    Robert said on 5/15/2015 @ 5:54am PT: [Permalink]

    Chuck Todd is a tool and a fool. The guy is a miserable talk show host. Always looks like he’s just eaten a pickle. Has a massive sense of self importance, and has for quite a while. I tuned him out after his disparaging remarks about Colbert addressing Congress. He seemed to confuse who was the joke and who wasn’t.

    Larry B – “Hear the drum pounding out of time
    Another protester has crossed the line (Hey!)
    To find, the money’s on the other side…” – Green Day

  12. 15)
    Ancient said on 5/15/2015 @ 7:07pm PT: [Permalink]

    Bernie, the only man that speaks the truth and walks the walk…hmmm and who are the rest of the “real candidates”? Yeah, yeah I’ve donated too.

  13. 16)
    Ancient said on 5/15/2015 @ 7:20pm PT: [Permalink]

    Just to be clear, I have and will only give my hard earned money to Bernie. He’s the only one speaking for me.

  14. Avatar photo
    17)
    Ernest A. Canning said on 5/16/2015 @ 7:03am PT: [Permalink]

    Larry Bergen @13 wrote:

    Not funny how democracy costs you money and oil makes you money.

    I suspect that one of the cornerstones of a Sanders democratic revolution would be to put an end to private political donations playing any role in politics whatsoever. That revolutionary change would require not only a repeal of Citizen’s United and public financing of elections but substantive media reform that would mandate that a capitalist media can not be the ultimate arbiter of what is seen and heard over our public airwaves. This should include public airings of political debates for local, state and federal offices — debates that should only be moderated by those working in listener sponsored or public funded media, like Bill Moyers, Amy Goodman and Brad Friedman. During general elections, third party candidates, as well as those selected by the Democratic and Republican Parties, should be included.

    A fully educated public is one that would no longer be vulnerable to the 30-second, paid for propaganda slots we call “political ads.”

  15. 18)
    Larry Bergan said on 5/18/2015 @ 6:19pm PT: [Permalink]

    Whoops, I just reread these comments and I have to do a mea culpa. I would love to give BradBlog 20 dollars a month, but it’s not quite that high. I do pretty good though. He gets more of my money these days then any other cause.

  16. 19)
    Larry Bergan said on 5/18/2015 @ 6:54pm PT: [Permalink]

    Ernest A. Canning:

    I’m sure there isn’t a person in this country who wouldn’t love it if they never got another request from a candidate for donations. It actually takes up a good deal of peoples time to get rid of the E-mails, apologize on the phone, or get rid of the junk mail. These 24/7/365 campaigns with more disinformation then usable knowledge about candidates is wasting ours, as well as the candidates time, which could be used to do important things. Honest public servants would be ecstatic.

    I love Brads new format, with the daily hour radio show. The guests have been fantastic. It’s like Brad is taking over for Moyers with the mission he had on his program to give the people you never hear, a voice.

    It’s almost payday and you guys will definitely be getting another 20 bucks very soon!

  17. 21)
    Larry Bergan said on 5/19/2015 @ 12:23am PT: [Permalink]

    Don’t plan on missing a single show!

    Congratulations on getting that great endorsement of your blog from Daniel Ellsberg.

    You can retire now. 🙂

(Comments are now closed.)


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